Waterloo Wayfinding Signage
RKLA teamed with Vandewalle & Associates to create a Downtown Waterloo Wayfinding Master Plan that led directly to a very successful implementation. Our team led a Wayfinding Committee composed of community leaders and stakeholders through a comprehensive design process that was instrumental to the success and acceptance of the design. This included development of a unique wayfinding signage style and a process for wayfinding through a complex downtown street network, including consensus on the key destinations in the City. The resulting master plan graphics and report were used for a successful Black Hawk County Gaming grant application. RKLA then refined the design concept and proceeded with construction documents, where each sign assembly required coordination with above and below ground obstructions, right-of-way issues, required viewing distances, and other details to satisfy MUTCD and DOT specifications. The final design and implementation was coordinated with the Iowa DOT, including updating existing DOT wayfinding signage on adjacent U.S. Highways 63 and 218 as feeders for the downtown wayfinding system.