Waterloo Riverloop Exposition Plaza
The two-block downtown plaza is composed of a series of integrated public exposition spaces that serve as flexible outdoor vendor, market, and activity spaces. These spaces and uses provide the Five Sullivan Brothers Convention Center with needed outdoor event space as well as other civic program uses such as farmers markets, auto shows, sports shows, one-on-one basketball tournaments, winter activities/sports shows, large agricultural equipment shows, military equipment shows, and festival event space such as music or art shows. Spaces complement a year-around indoor public market building in a building renovated as part of the project. Complementary streetscape renovations surrounding the Expo site were installed in conjunction with the $4.5 million Exposition Plaza development and the site serves as the visual front door and connection with the Waterloo Riverwalk.
The design incorporates irrigated event lawns and vibrant brick plaza areas to hold events. Specialty lighting and banner features provide color and event signage while acting as sources of power throughout the site. A series of sign and light towers equipped with programmable LED lighting draw visitors to and through the site and serve as gateways to the Riverwalk amenities beyond.